Jettison to Europa was an extraordinary Annex Theatre production that blended sci-fi spectacle with intimate human storytelling. As Marketing Director, I crafted a campaign that mirrored the show’s unique set and the characters’ intertwined journeys—spotlighting their relationships, and the physical and emotional distances between them. The marketing suite included an animated trailer, press release, newsletter campaigns, audience interview video, social media strategies, and a series of character profile posts. This multi-faceted approach not only captured the show’s sense of wonder but also drew audiences deeper into its world and its people.