The visuals balanced clarity with a dynamic, forward-looking style—positioning Annex as both approachable and adventurous.

These designs became more than a one-off campaign: they laid the creative foundation for Annex Theatre’s Season 39 branding. The color palette, typography, and visual motifs introduced here carried forward into posters, newsletters, and marketing collateral throughout the season, unifying the company’s public-facing identity.

This project demonstrates how thoughtful design and storytelling can both meet immediate needs and build sustainable, long-term branding.